Greenlite’s pitch side sponsorship of the 2011 Four Nations’ Rugby League Cup Final between England and Australia was views by an estimated global TV audience of 19m viewers on top of the near sell out crowd at the venue.
Even though the final on the 19th November at Elland Road in Leeds did not go to plan with Australia running out (deserved!) winners 30-8, the live coverage on Sky TV on Saturday from 6pm followed by the highlights programme shown by the BBC at 5pm on Sunday 20th November gave the day a silver lining for the directors at Greenlite.
Greenlite used the opportunity to promote the environmental lighting company’s brand to a broader audience at the same time capitalising on the opportunity to support the interests of the England rugby league squad through the sponsorship deal. Greenlite also used the opportunity to celebrate the company’s successful year landing a further 5 “household named clients and adding a further 1,000 retail and business sites to the portfolio of properties Greenlite provide lighting maintenance and energy reductions for.