BMW Halliwell Jones



About the Client

The Halliwell Jones Group, established in 1987 is a major force in prestige motor retailing in the North West of England The group represents BMW and MINI, with authorised dealerships in Warrington, Chester, Southport and North Wales. A large selection of new and pre-owned BMW and MINI models is available for sale at all locations. Additionally, a new MINI showroom on the Wirral is a visual striking testament to the group’s continued investment in the future of this iconic brand.

The Project

Greenlite Lighting Solutions Ltd have recently completed an extensive refit of the lighting throughout the car sales showrooms and back areas of the Halliwell Jones BMW dealerships in Warrington, Southport, Llandudno and Chester. The energy savings are over 40% with the lighting improving the overall appearance of the cars. One of the main issues with car paints is the colours can be so subtle which means that any light source that has an underlying colour to it will affect the appearance of the car. A car that is a beautiful pearl colour can, in-fact, appear soft yellow in poor showroom lighting. In addition to reducing the energy consumption of the lighting solutions, Greenlite were also tasked with providing lighting for the showroom which displayed the cars in their true colours.

The outcome

  • Reduction in energy lighting costs of over 40%
  • Improved customer viewing experience
  • True car colours displayed in the showroom
  • Fast capital payback.